MLS Store is still part of ‘Fanatics Experience’ so majority of the brands that we see that counts as generic sports apparel (Antigua, Colombia) are scattered within other clubs.
Paired with the Adidas contract that ALL MLS clubs have, you’re seeing the same wear without a lot of differences. It hasn’t been until recently where Clubs have a sense of uniqueness (Charlotte FC changed its crest and the overall pattern of their secondary jersey is chef kiss)
Since NYCFC is paired with CFG, I’m not expecting too much difference in Home Jerseys. The alternate jerseys have been great as for the few years, but to your point - it’s not the best.
What the Creative Director (or whoever works on Marketing/Apparel) should be looking to do is to find quality brands that can give a sense of premium and not break the bank.
OVO x NYCFC for example didn’t whet my appetite since OVO is a Toronto Based brand. To your point NYON (New York or Nowhere), Planes, Noah, etc could be a better look for this.
Another idea would suggest to have a player spotlight where they can be the creative direction. We had Sebastian Ibeagha, Ethan White as sort of staples of that intersection of streetwear - would have been dope to see them put a take on a personalized jersey.
We see FC Cincy with Deandre Yedlin utilize his mark in the club with his own streetwear brand that mixes with the Cincy.
tldr; big opportunity for NYCFC to jump on the market and make it originally NY.
*Excellent* post, no notes. Standing golf clap. It needed to be said, and thank you sir.
I second the motion. Outstanding post. 👏
Amazing article. Just to add a few other points:
MLS Store is still part of ‘Fanatics Experience’ so majority of the brands that we see that counts as generic sports apparel (Antigua, Colombia) are scattered within other clubs.
Paired with the Adidas contract that ALL MLS clubs have, you’re seeing the same wear without a lot of differences. It hasn’t been until recently where Clubs have a sense of uniqueness (Charlotte FC changed its crest and the overall pattern of their secondary jersey is chef kiss)
Since NYCFC is paired with CFG, I’m not expecting too much difference in Home Jerseys. The alternate jerseys have been great as for the few years, but to your point - it’s not the best.
What the Creative Director (or whoever works on Marketing/Apparel) should be looking to do is to find quality brands that can give a sense of premium and not break the bank.
OVO x NYCFC for example didn’t whet my appetite since OVO is a Toronto Based brand. To your point NYON (New York or Nowhere), Planes, Noah, etc could be a better look for this.
Another idea would suggest to have a player spotlight where they can be the creative direction. We had Sebastian Ibeagha, Ethan White as sort of staples of that intersection of streetwear - would have been dope to see them put a take on a personalized jersey.
We see FC Cincy with Deandre Yedlin utilize his mark in the club with his own streetwear brand that mixes with the Cincy.
tldr; big opportunity for NYCFC to jump on the market and make it originally NY.
PS Strong concur that they should do more releases with OnlyNY.